Meadow Ridge has joined more than 60 other senior living communities across the country by changing their designation from a Continuing Care Retirement Community (CCRC) to a Life Plan Community.
“It’s become clear in recent years that the term CCRC is primarily associated with care, which is misleading when you look at our spectrum of services and lifestyle choices,” says Michelle Bettigole, executive director at Meadow Ridge. “With more and more Baby Boomers beginning to explore senior living, we needed a name focused less on passive care and more on the numerous opportunities for an active, vibrant retirement.”
The new designation is a result of a multi-year initiative led by two not-for-profits, LeadingAge and Mather LifeWays, as well as a group of marketing and research firms that specialize in senior living. This task force conducted extensive research, which consisted of brainstorming sessions with more than 100 communities, a series of online and paper-based surveys and 34 focus groups nationwide.
The research found that 84% of respondents 65 and younger preferred a name other than CCRC, and across all age groups, many expressed a desire for a name that focused on more than care. Life Plan Community eventually emerged as a strong replacement, bringing together the concepts of planning and living life to the fullest, both of which appeal strongly to the Boomer generation.
“CCRCs have certainly evolved over the last 35 years, and how we promote ourselves should accurately reflect these changes,” said Bettigole. “Our health care services are a significant part of our identity, but it’s just one piece, and we want potential residents to understand the endless opportunities here to grow, meet new friends, learn new skills, and embark on new adventures.”
For more information on the Life Plan Community designation, and the extensive research that went in to selecting the name, visit lifeplancommunity.org.
About Meadow Ridge
Meadow Ridge, a Life Plan Community located in the Connecticut countryside, welcomed its first residents in 2001. The expansive 136-acre senior living community offers dramatic views of the rolling wooded hills and meadows that completely surround it. Meadow Ridge offers independent living in elegant apartment homes, and its Life Care benefit ensures residents will receive on-site assisted living, skilled nursing and rehabilitation services, if ever needed. Meadow Ridge is managed by Life Care Services™, a leading provider in Life Care retirement living. For more information or to schedule a tour, call 203.544.7777, email firstname.lastname@example.org or visit MeadowRidge.com.