Itay Noy

From his studio in the old city of Jaffa, Itay Noy, a contemporary Israeli artist and independent timepiece-maker, creates unique, high-end watches and clocks. Noy's watches are limited edition, numbered and characterized by innovative designs, suggesting philosophical perspectives on the concept of time.

He gives the units of time a unique interpretation, demanding more thoughtful observation in order to read the time, and establishing an intimate relationship between the timepiece and the observer, beyond the item’s functional aspects. The combination of masterful design and exceptional craftsmanship transform his creations from timekeeping devices to inspirational and thought-provoking works of art. With annual production of approximately 150 watches a year, Itay Noy personally assembles each watch, a total process encompassing concept, design, engineering, handcraft and micro-technology. He modifies top quality Swiss movements and creates his own modules in order to develop original complications.


Noy's Part Time watch was named one of the ten best luxury watches in the world by Esquire

and one of the five best Basel World watches by Swiss Revolution Magazine.

Displayed in exhibitions around the world, Itay Noy timepieces have been acquired for many collections, including The C. Bronfman Collection – NY, The Droog Design Collection – Amsterdam, and The Collection of The Israel Museum – Jerusalem.

View his creations at the Wind Up Watch Fair at Chelsea Market, NYC on November 2 – 4, 2018.

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