While consumers around the world are embracing sustainability and the environment more than just one day a year, Earth Day celebrations this week unify consumers in their efforts to make a positive impact on our planet and act as responsible global citizens. And while being a good global citizen takes center stage during the week of Earth Day, we see consumers taking an active stance on helping the planet throughout the entire year. So how are Americans embracing an eco-friendly mindset in individual cities across the nation? To find out, Nielsen analyzed Nielsen Scarborough data to understand how Americans 18 and older are adopting eco-friendly activities on a regular basis. We looked at an array of market behavior and spending preferences on a designated market area (DMA) basis, including purchasing eco-friendly household cleaning products, driving less, donating money and participating in energy-saving programs.
Methodology: The insights in this article were derived from Nielsen Scarborough surveyed responses from 212,257 U.S. adults 18+.